Dax from Relax-With-Dax posted a little something on Twitter today that I replied to, saying that this whole Chevron campaign was just corporate bulls%&t. Because let’s be honest, it is.

We always hear about oil companies and car companies going green, and I see it a lot with BMW. They have their Efficient Dynamics or whatever they’re calling it, but anyone driving a BMW will tell you that it is hardly fuel efficient. Sure on the open road it might do decently, but then again, most cars do pretty well on the open road. The fact is, you don’t drive from Hermanus to Cape Town to work every day, in perfect conditions with no traffic. You drive from within Cape Town, or whichever city you live in, and you get stuck in monumental amounts of traffic. A Smart car does well in these conditions.
A BMW? Hardly fuel efficient. A Mercedes? Hardly fuel efficient. Even with their ‘Blue Efficiency’ program. Remember, if you want to make something eco-friendly, just add in nice colors like blue and green and SHAZAM! You’re saving the world…

Look at the blue and green, look how eco-friendly it is!
And even when they are fuel efficient (compared to past models), they’re actually not fuel efficient. That’s like a fat person of 200kg’s saying they’re thin when they drop 50kg’s to 150kg’s. They’re still fat. In the same way that cars are still fuel guzzlers.
And these companies don’t care. If they REALLY cared, they’d stop selling sedans with 3L engines that basically need their own oil well pumping to sustain them. If they really cared they’d sell their cars with much smaller engines. But they don’t care. Well actually they do care…about profits. I want my car to be fuel efficient in that it uses 4-5litres per 100km’s around town. That would mean something to me. These other marketing scams can please just leave me alone, I’m not stupid. And nether are all of you.
The corporate world always strikes me as odd…with all the billions of dollars that they make, they never seem to make great inroads into improving the world. Because they’re too busy improving their small little bubble of a world. It is always up to the mavericks and the entrepeneurs to come in and make real change. Take Elon Musk as an example.
(On a side, don’t mention this name to anyone as STANDARD BANK CAVENDISH SQUARE. I was there last week asking for a verification code from PayPal on my statement. The teller had absolutely no idea what PayPal was. Astonishing)
Elon Musk is a South African born entrepreneur, who set up PayPal. He sold that and made a good few million dollars. He set Up Space X (Ok, not quite the most planet friendly move) and also Tesla Motors who are way ahead of anyone else when it comes to electric cars. If big oil companies like BP and Shell really wanted to change the world, they could invest some of their billions in electric car technology. They could, but they don’t care.
Because electric cars don’t run on their energy source. And in the future they may not even run on coal fired power stations, they may run on wind energy. And this is not oil, their business.
So they don’t care.
So whatever you read anywhere, in TIME magazine (Where oil companies love taking out adverts) or anywhere else, don’t believe it. Fuel companies tell you that their fuels are cleaner and more efficient, and car companies tell you that their cars are efficient.
Do your homework, because it’s a corporate world, designed to make you feel good (I’m going green!) while sweeping the real issues under the mat (The environment is dead, the oil is running out)
If oil companies really cared, they wouldn’t be pumping oil. They’d be building wind farms and solar plants.
Simple as that.
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Steve "O" vdP Website