The new GQ South Africa website launches on the 18th of October 2010 and I’m quite amped to see what is going on with it. The local website has been useless ever since it’s been up, and they are obviously taking some notes from the international GQ website at GQ.com (HERE). This means that it will have it’s own unique content and you will actually benefit by reading it. So the website, in conjunction with the magazine, will have you looking sharp! Here is a screenshot of what GQ.co.za is going for:

I mean, not that fashion really means anything anyway, you can’t buy cool. You’re either cool or you’re not. Here is a cool vs not cool scenario.

Cool is Dean.

Dean smoking = cool (Via)

Not cool is Lloyd.

Lloyd with smoking axe = not cool

So keep an eye out on GQ.co.za, launching 18 October 2010. Sweet!