One of the brands making full use of new media and marketing has got to be Steri Stumpie. The brand is all over Twitter, Facebook and they have their own website, inviting individuals to engage in the brand as opposed to just buying a Steri Stumpie. Consumers these days aren’t just swayed by an advert that basically says “We spent a lot of money on this, buy our product”

Consumers need to be engaged with a product in exciting new ways which is why traditional media is battling. Newspapers and magazines are struggling to secure advertising space because the information is alrgely unverifiable. Yeah, Gucci are taking out a full page in GQ, but how do you quantify what this translates into?

Internet on the other hand can be broken down into exact numbers, where people are coming from, how they’re interacting, when they are buying and exactly what they want. Feedback is instant and results are targeted. Anyway off the topic.

Steri Stumpie have spotted a gap through their brand generally being associated with a younger market, although I have seen many a CEO clutching a Steri Stumpie after a major bender. There’s a kid in every one of us!

(In other news I hear the strawberry and chocolate Steri Stumpie are hugely popular on the sets of porn films. So I hear via the grapevine…I don’t know what it means, but I’m throwing it out there.)

The trucks that deliver the radness…

By interacting with consumers, brands become more than just brands, they become part of the lifestyle and they become real. With Steri Stumpie you can now be nominated as a “Brand Ambassador” We featured Jonno and the boys a while back on SLXS (HERE) and they were in turn mentioned on the Steri Stumpie blog over HERE.

I won’t quite go into all of the madness happening over at Steri Stumpie, but I will send you in the right direction. You can read up all about Steri Stumping and their engaging campaign over HERE.

And on the website, you will see that they are launching two new flavours, as yet unrevealed. But you’ll soon find out.

So grab a Steri. Whether you’re hungover, bored or just in need of some rad, a Steri will help you along!

Nothing quite like chilling outside the office smashing a cigar and a Steri. Rock it with skinnys and a Burberry check coat and you could basically be in London.

I have no idea what I’m talking about.

Photo courtesy of the Steri blog.

Sean Lloyd

Editor