A friend of mine, Lauren Redman, was recently given a brief for some adverts because she is studying that whole vibe. And I think I’m quite impressed! These are obviously only for a project, and so aren’t really “real” Well they are real in that you can see them below, but they aren’t really “real” If you know what I mean.

No? Ok but I don’t have time to explain this all.

I was never really a very intelligent person, and that’s why I hang out with the likes of Mike from BBDO, and people like Lauren, because then people think I’m intelligent. In all seriousness-ness-ness I’m a bit slooooooooooow, and never had the intellect to actually study something other than partay-ing!

Anyhoozer, the brief was for a target market of male’s, 20-30 years old, and the platform of Zero Consequences by the marketers. There are then photos of nights gone wild, where the only thing hiding the face of the guy in the incriminating photo is a Coke Zero. I think it perfectly sums up the male market of 20-30 years old, where we do from time to time (Or day to day in my case) do some crazy stuff, and all the photos ALWAYS end up on Facebook. Like that photo of me passed out in the apartment passageway in town.

I make joke! Seriously, I just say things like this because it makes me appear “cool”, so to say.

I really think it’s a great job that Lauren and her team have done. Here are two of the ads they conceptualised and created:

Contrary to popular belief, that second photo WAS NOT based on me that one night at Tiger Tiger in March this year. I swear.

There are a whole host more of these though, so please do click here and check them out on Laurens blog.

All this amazing stuff, all so early in the day!

Hey, I wasn’t named “Child Prodigy Of The World 1992-1999″ for nothing. Wait, I didn’t create those ads, Lauren and her team did.

You know what they say — “When in Rome”

Well done to Lauren and the team.

Sean Lloyd

Editor