Look, we’ve gone into how stupid corporates are with their branding before here on SLXS. We spoke about Pick ‘n Pay and their plain soda water that was labeled as flavoured (Over HERE)

We’ve also spoken about how Woolworths want us to take their tinned peas, put them back in their pods and then serve them (Over HERE)

Now we are onto Spar. I strolled in at a brisk pace after dropping a bottle of Bach Rescue Remedy inside my brain because I was having a blinder of a day. I drank that bottle but was then too chilled, so I needed some coffee to pick me up. I don’t drink a lot of coffee, but when I do I grind the beans myself so I know they are fresh and strong.

What do you know? Spar don’t want me to drink their coffee, they want me to just serve the whole beans. Just like that. On a plate, or in a bowl or something because that is what their serving suggestion is.

How on planet earth am I going to enjoy whole coffee beans on their own? Is this some sort of sinister trick to kill Sean?

Spar, do you even find this mildly amusing? Do you know what a serving suggestion is? It is a suggested way of serving something!

Why do you suggest I serve my coffee as whole beans, with no grinding, with no water, with NOTHING!

I am absolutely speechless as I seem to cover this serving suggestion topic with every shop that I go into. I just don’t have anything left in me to even raise an argument.

I’m shattered.

Sean Lloyd

Editor