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0 Comments Blue Blood Jeans @ Loading Bay in Cape Town

Article written by the brilliant Sean Lloyd on the 04 Feb 2008

I came across Loading Bay after a friend told me about it two weeks after it had opened. Loading Bay is a coffee shop in Hudson Street in Cape Town and it’s unique point is that it is a coffee shop and a place that sells premium brand clothing, much of which you would have never heard of in Cape Town before.

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 Loading Bay

It seems everyone the world over is addicted to coffee these days:

Like, my God, I can’t even concentrate at work without my Triple Foaming Machiatofdskjvdkjv Skinny with Wings BRU!

Obviously you are hearing about Loading Bay here at SLXS, I thought I better get onto it before places like GQ do! One of the exciting brands at Loading Bay is Blue Blood. SLXS were particularly intrigued by the Blue Blood range of denim jeans because of the quality and because they were available in a dry finish. This is basically raw denim that has been untreated and you will find that the denim has a bit of a harder finish without any pre-treatment such as sanding and bleaching.

I must be honest it is quite a novel idea to have a crisp pair of denim jeans, instead of the overly worn look we so often see these days.

Dry denim is designed to be worn in and it will take the shape of your body and the wear marks will be a reflection of your lifestyle. From what we heard you are not even supposed to wash them that regularly, but rather just leave them out to air. It sounds dirty but it’s what you have to do!

Raw denim is great because you can wear it to a club yet still wear it with a suit jacket to more formal functions and still look the part. It’s also cool to have a pair of jeans that reflects your life, instead of the work of someone who has sanded your jeans before you have purchased them.

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NOT trying to pull a Fabio Blue Steel

 

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Wicked

 

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Sick!

SLXS got these Blue Blood jeans for R1300 which is competitive considering Diesel Jeans at the Diesel Style Lab at the V&A Waterfront are going for about R2000 per pair. It also means you won’t see someone with the same wear patterns on their jeans as on yours because they will wear in to suit your lifestyle.

You can then also say “True Religion, who the hell are True Religion?” when someone tells you that they spent R3000 on a pair of True Religion jeans.

The Loading Bay also stock brands such as Le Coq Sportif, Holland Esquire and Scotch & Soda.

Rad.

The Loading Bay

30 Hudson Street

De Waterkant

Cape Town

South Africa

Go there for coffee and good clothing.

SICK!

Sean Lloyd

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