I’m not going to go into any detail about the My Coke Fest at the moment because it’s still a little while away. However, I took the liberty to browse their site and never even got into looking at anything before I noticed they were using Google Adsense.
Google Adsense works by picking up keywords on a page and then customising adverts to what it thinks is appropriate. Obviously this is not entirely accurate all the time as we can see on the web page of My Coke Fest. I saw an ad and I tried to make a screenshot but without iBob around I nearly reformatted my hard drive instead. Anyway the ad said something like “Soda and kidney disease” I took the liberty of clicking in the advert and it took me HERE. The other ad that also appears is ” 10 rules to cut belly fat”
It’s like amateur hour on that website! Here Coke are trying to promote a festival, using the Coke name, and the adverts are going against Coke whole heartedly!
No it’s cool go to the My Coke Fest and drink Coke. Obviously just watch out for kidney disease. Oh yeah and you are going to get fat.
Maybe next time they should think things through before they go throwing adverts on. Let’s be honest, it’s not like Coke really need any more money. And I’m sure they will make enough money on the festival itself.
Do they really need me to tell them that they are playing in the junior league at amateur hour?
Sean Lloyd
Editor
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